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Beal, Riebe and Driesener (2008a, June 01). The effect of recency of ad exposure on purchasing across categories and media. ANA - ESOMAR. Retrieved April 27, 2024, from
Fitzgerald, J. (2008a, June 01). Measuring responsiveness from a 360° angle. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/measuring-responsiveness-from-a-360-angle
Paterson, Ferris and McGregor (2007a, September 19). Insight into action. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/insight-into-action
Chandrashekhar, Kapadia and Srivastava (2007a, June 03). Reaching the elite. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/reaching-the-elite
Hallward, J. (2007a, June 03). Measure twice and cut once. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/measure-twice-and-cut-once
Calder and Malthouse (2007a, June 03). Measuring involvement with editorial content. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/measuring-involvement-with-editorial-content
Arboleya-Comas and Lobl (2007a, June 03). Angels and demons. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/angels-and-demons
Avraam, S. (2007a, June 03). The mediawatch in Cyprus. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/the-mediawatch-in-cyprus
O'Hare and Jacobs (2007a, June 03). Today's total audio entertainment environment. ANA - ESOMAR. Retrieved April 27, 2024, from
https://ana.esomar.org/documents/today-s-total-audio-entertainment-environment